Futurist Findings

Tag: marketing

Uncovering New Market Segments

Nov 3, 2025

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by

Hamenth Swaminathan

in Consumer Behavior, Marketing Strategy, Psychology of Buying

Explore how McDonald’s uses demographic, geographic, psychographic, and behavioral segmentation to reach diverse consumers. This analysis reveals how evolving values around health, convenience, and personalization are reshaping fast-food marketing.
Inside the Mind of the Modern Consumer

Oct 25, 2025

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by

Hamenth Swaminathan

in Consumer Behavior, Marketing Strategy, Psychology of Buying

A personal reflection on how lifestyle, psychology, and marketing influence everyday purchasing decisions—showing how theory meets reality in the consumer decision process.